Menu cost

This article defines a particular kind of transaction cost, i.e., an additional cost necessary for a particular market to function, or for certain market transactions to occur.
See other types of transaction costs

Definition

A menu cost is a cost associated with a seller communicating prices and product information, or changes in these, to potential buyers. This includes, for instance, the cost of printing a new menu, brochure or catalog, or updating information on a website.