Pricing strategy

Definition

A pricing strategy is a reasoned choice by a seller of a set of price schedules, over a given period of time and across a given range of markets, taking into account various factors such as the demand characteristics of buyers, the costs of production, the nature of competition, and the legal environment.

For a list of pricing strategies, refer Category:Pricing strategies.

References

Journal references

• Beyond the many faces of price: an integration of pricing strategies by Gerard J. Tellis, Volume 50,Number 4, Page 146 - 160(October 1986): ^{JSTOR linkMore info}