Paper:TellisPricing

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Beyond the many faces of price: an integration of pricing strategies by Gerard J. Tellis, Volume 50,Number 4, Page 146 - 160(October 1986): JSTOR link

Title of the paper: Beyond the many faces of price: an integration of pricing strategies

Author: Gerard J. Tellis (Find other works by this author)

Year of publication: 1986
Language of publication: EnglishVolume 50,
JSTOR number: 1251292 (JSTOR page (downloadable for subscribers))
Copyright holder: American Marketing Association
License: All rights reserved